Free · 1 minute
The Vector check: five marketing readiness questions
Use your answers to identify what is clear, what needs evidence and what to discuss next. This check does not inspect your account or calculate a performance score.
Five questions
Speed with direction
Answer honestly; "Evidence available" means you could show an example today. Your answers stay on this page.
01 · Outcome
Have you agreed the business outcome and the decision this work must inform?
Have you agreed the business outcome and the decision this work must inform?
02 · Measurement
Can you explain the measurement source and its limitations?
Can you explain the measurement source and its limitations?
03 · Test criteria
Have you defined what would make a test useful enough to act on?
Have you defined what would make a test useful enough to act on?
04 · Workflow
Can you see where work waits between brief, approval and launch?
Can you see where work waits between brief, approval and launch?
05 · Learning
Do you record what each completed test changes next?
Do you record what each completed test changes next?
0 of 5 answered
Your next questions
Based on your answers; nothing has been independently checked.
Your route
Where to go from here.
Choose the smallest useful next step.
Questions
About the check
Does the Vector check score my marketing?
No. It organises your own answers into next questions. It does not inspect your account or calculate a performance score.
Do I need to connect an ad account?
No. The check uses only your answers on this page.