About

James Dunn

James has spent more than ten years running paid search and paid social inside agencies in the Publicis, Omnicom and WPP groups, and building the systems those teams relied on. NextVector is how he gives brands both the tools and the judgement.

10+ years in paid mediaPublicis · Omnicom · WPP agenciesAuthor of The Production System
Experience

Delivery and decision, from the inside.

  1. 01Agency years

    More than ten years running paid search and paid social inside agencies in the Publicis, Omnicom and WPP groups.

  2. 02Systems

    Built the planning, naming, reporting and activation tools those teams relied on, so the work could be checked as well as done.

  3. 03Author

    Wrote The Production System, applying Toyota's production principles to marketing and AI adoption.

  4. 04NextVector

    Founded NextVector to give brands both halves: practical tools and an independent senior view.

How James works

Three commitments.

Evidence first

Every finding names its source, its limits and the alternative explanation.

Both sides heard

In a review, the agency responds before anything is final.

Independent

Fixed fees, no commissions, and no bid for an account reviewed in the last 12 months.

Questions

Questions about NextVector

Is NextVector an agency?
No. NextVector offers tools, reviews and consultancy. Paid media management is a separate offer in development, and independent reviews are never sold alongside management of the same account.
Where is NextVector based?
In the UK. NextVector is a UK limited company.
Next step

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