Is your agency doing a good job? Start with the evidence.
This free check turns your answers into questions for your next agency meeting. It helps you identify what you can already evidence and what needs explaining. It does not inspect your account or grade your agency. An uncertain answer is a reason to ask for clarity.
Six areas your agency should be able to show you
Answer for the service and responsibilities you agreed. Leave an item unanswered if you haven't considered it yet. Your answers stay on this page.
Are account ownership, access and responsibilities documented?
Can current campaign activity be explained against the agreed objectives?
Is there a creative and testing plan suited to the objective and evidence needed?
Do you know who is accountable for the work and decisions?
Do reports explain the decisions made and the supporting evidence?
Are differences between measurement sources and their limits explained?
Based on your answers; the underlying evidence has not been independently checked.
Take useful questions into the conversation.
Ask for an example, understand the explanation and agree how any open point will be resolved. Keep the difference between missing evidence and a confirmed problem visible.
What this check can't tell you.
The check relies on your self-report. It cannot establish campaign performance, contractual delivery or whether a particular strategy is appropriate. Those questions need the relevant evidence and context.